Possible media strategy

Media stategy.

With our media strategy we want to create even more  awareness of the project ( global attention). The strategy has to force our targets to participate in our cmid solution. The experience this strategy will create has to be interpreted on a positive and fun way.  The strategy must follow a certain order
 First we want to trigger our targets attention, second we want our targets to get involved, third we want our targets to be engaged ( active) and fourth we want our targets to do it ( cooperate). The different steps require various media
This strategy will lead to an overall intense experience.

Idea 1.
Create visual transparancy. Imagine big holes in de street ( optical illusions) where you can see the new railway underneath  the concrete. This will draw the attention off the targets, they will be triggerd to gain more information about this project.  The message is transparency, look what we are doing!

 

 

 

 

 

 

 

 

 

Idea 2.
Think of the message Delft, Creating History. Something has to be digged up whick resembles Delft it’s history. A big crane should lift this object, and draw attention. This object has to be recognizable to the targets.
 

 

 

 

 

 

 

 

 

 

 

 

Idea 3.
My favorite construction worker.
Think of a construction worker with a specific code on his jacket, people can somehow read this code, and then load this construction workers his profile. This way people can get some background of the people who are building this project. This will make the relation between the built and the target closer

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Idea 4.
Bob de bouwer
Learn people how to build!
Think of some mobile game console which allows the user to build, construct some parts of the spoorzone project. Let him experience how a build should be done, in a general way of course.
Maybe this should projected somewhere, so more people can participate

 

Idea 5.
Use different flyer methods. Think of the newspaper, train station, busses, trams etc. The flyer would show details of the build. Maybe a story can be told, it leads to something. The final flyer should be the final result of the built.  Think of what we can do with all the bicycles in the area!  Mayb evenhand out  eardrums, of safety glasses which will protect you against all the noise/dirt.